Nowadays, with WhatsApp having more than 1 billion users, it is essential for businesses to engage with their clients wherever they may be. As a result, WhatsApp marketing has emerged as the most popular idea.
The introduction of cellphones and the internet has completely changed how we communicate. We initially use phone calls to communicate before switching to SMS. We have all since switched to WhatsApp. A popular instant messaging tool, WhatsApp offers this capability.
Text messages are becoming more popular than phone calls. as follows: Text is more practical than calling. People are free to check the messages whenever they choose. Text messages are less obtrusive than phone calls. Texting is a private form of communication. Texting is more convenient than calling in a noisy environment. Because multitasking does not need immediate attention, it is less stressful because we can reply whenever it is most convenient for us.
WhatsApp is a messaging app that is widely used around the world. With over 1 billion active users now, WhatsApp has spread to every country in the world.
Why is WhatsApp so well-known among millennials?
Sending and receiving messages are free.
Many photos, files, papers, places, and contacts can be sent.
We can quickly determine whether a communication was seen or not by the person to whom it was sent.
Set your profile picture and bio quickly.
Find out if the person with whom we contact is online OR when they were last active.
We had to pay to send messages via SMS. Images, documents, and files cannot be sent by SMS. Furthermore, it doesn’t indicate whether the recipient of our message has seen the text. Bio and profile photo updates are not possible. These factors have led to a decline in the popularity of SMS.
Why SMS marketing is no longer effective?
Businesses used this platform to send their clients offers and discounts on their goods and services back when SMS was a popular form of user communication. Many now view this as spam and won’t open the messages until they are more important.
Because almost no one bothers to open a message to read it, they just swipe away & delete it, SMS marketing is a waste of start-ups & small businesses’ valuable time, money, and energy. Also, it has a character limit and is not equipped to deliver images. Millennials today favor images than text. Consumers do not like having their questions answered by Text.
WhatsApp Business Marketing
We can send free messages to anyone in the globe using the mobile software WhatsApp. Sending messages, photos, and documents didn’t cost us anything. It gives us a variety of ways to communicate with customers, including photographs, audio, videos, papers, and files.
SMS vs. WhatsApp marketing
End-to-end encryption on WhatsApp makes it incredibly safe.
We had to pay to send SMSes, but WhatsApp is free.
To distribute product updates, we build groups on WhatsApp, but SMS does not allow for this.
SMS has a text limit and doesn’t allow for the sending of photos, videos, documents, etc.
SMS had a 98% open rate, whereas WhatsApp had a 99% open rate.
Nowadays, most SMS messages are ignored, whereas WhatsApp communications are rarely ignored. Businesses should look for a platform with a large consumer base and a higher return on investment. Companies may simply raise their ROI by 50% and save up to 50% on marketing expenses by using WhatsApp.
While it is not particularly difficult to manage to have a convenient list of client connections, it is challenging to sort apart contacts who use WhatsApp. You verify manually and send each mail one at a time, but it takes time and effort.
Export Contacts For WhatsApp is the only app that can easily gather all of the contacts who are WhatsApp users into a single file. Also, we can send bulk messages to contacts and chat with customers without saving their phone numbers. Both Windows desktop and mobile devices can use the application. You can export an infinite number of contacts at once.
This program is simple to use.
o Start the application.
o Choose “Export Contacts.”
o A pop-up window requesting the file name will appear.
o Specify the file name as needed and select Export.
o Successful Message and Exported File Location Will Be Shown
(The exported file is immediately saved on the mobile device for use.)
WhatsApp has gained increasing notoriety for texting. It is an extremely adaptable application with the ability to exchange documents, photographs, videos, and places, as well as create groups. Because of these factors, WhatsApp marketing is more successful than SMS marketing.
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