Everstone Capital’s Big Move: A Glimpse into the New Digital Experience Powerhouse

In a major reconfiguration of the digital marketing landscape, Everstone Capital has orchestrated a game-changing merger, bringing together India’s Wingify and France’s AB Tasty. What’s brewing here is not just a simple partnership but the creation of a digital experience optimization giant poised to generate over $100 million in annual revenue. But why is this merger significant, and what does it mean for businesses navigating the complex web of online marketing? Let’s dive deep.

The Players: Wingify and AB Tasty

Founded in 2010, Wingify has made a name for itself with its flagship product, VWO, allowing companies to enhance their online conversion rates through A/B testing and customer experience optimization. For over a decade, they’ve been a bootstrapped success story, partnering with notable brands like Disney, Hilton, and Cigna. Fast forward to January 2025, and Everstone Capital acquired a controlling stake in Wingify for a staggering $200 million, marking a pivotal moment for both the firm and the startup.

On the other side of the fence, we have AB Tasty, a Paris-based company established in 2014. They’ve made considerable strides in the realm of experimentation and personalization software, serving over 1,000 clients, including industry giants like L’Oréal and Samsonite. The combination of these two firms signifies a consolidation of expertise, each bringing unique tools and experiences to the table.

The $100 Million Question: Why Merge?

According to reports, the newly merged entity will cater to more than 4,000 customers globally. An overwhelming 90% of these customers are based in the U.S. and Europe, tapping into markets that are increasingly looking for streamlined digital solutions. Co-founder of Wingify Sparsh Gupta will take the helm as CEO of this formidable force, while Everstone will hold the reins as the largest institutional shareholder.

As digital experience tools like A/B testing and personalization become more in demand, the merger is a response to enterprises seeking more integrated solutions. In the words of Gupta, “Both businesses have been operating as friendly competition… the merger reflects growing demand from enterprises for more integrated, holistic digital experience platforms.” What does this mean for everyday businesses? A one-stop shop for their digital marketing needs, reducing the headache of dealing with multiple vendors.

Bringing Value, Not Layoffs

What’s interesting is that both companies are already profitable, meaning this merger isn’t a move to cut costs but rather to build value. Gupta emphasizes, “There are no layoffs planned as part of this merger.” This could be a refreshing change in an environment where mergers often lead to job cuts and restructuring.

Instead, the aim is to create a platform that furthers the capabilities of both companies, investing in AI-led technologies over time while ensuring the customer experience remains intact in the near future. It’s not just about merging teams; it’s about expanding the depth and breadth of the platform, allowing for even more tailored solutions for clients.

The Leadership Landscape

The merged entity will see a leadership team carved from the collective strength of both organizations. Alongside Gupta as CEO, Wingify co-founder Ankit Jain will take on the role of Chief Product and Technology Officer. AB Tasty’s co-founders will also assume senior roles. Rémi Aubert will become Chief Customer and Strategy Officer, while Alix de Sagazan will serve as Chief Revenue Officer. It’s a blend of established visionaries, ensuring that the combined strengths of both firms are maximized.

A Global Footprint

With around 800 employees and offices across 11 countries, the new venture will have a significant international impact. Headquartered in New Delhi, the company will boast a healthy mix of talent from India and outside. Gupta has pointed out that they plan to bolster their workforce across regions, further tapping into the massive global market for digital experience platforms.

The Bigger Picture: Market Implications

This merger isn’t just a local or even national trend; it’s part of a larger wave of consolidation in the marketing and product software industry. Reports indicate that the enterprise SaaS market saw 270 M&A deals worth $65 billion during a single quarter, and private equity is driving much of that momentum. With companies increasingly prioritizing AI capabilities and platform scale, Everstone’s merger with Wingify and AB Tasty is a direct response to this trend.

Industry experts predict that this merger could put the company in direct competition with giants like Adobe and Optimizely. With an expanded suite of tools that spans testing, feature delivery, and personalization, this new entity is set to attract enterprises eager to streamline their digital offerings.

The Road Ahead: Investment and Support

Everstone is reportedly infusing more capital into this merged entity to strengthen its financial standing and support future growth. Gupta describes the merger as a chance for “value creation” at a pivotal time for the industry.

Furthermore, Everstone plans to assist the merged company with an advisory board filled with industry veterans. This strategic guidance could be crucial, especially as the new entity navigates a complex terrain of customer needs and ever-evolving technological demands.

What This Means for Readers

As consumers, it’s easy to see why the merger of two powerhouses like Wingify and AB Tasty matters. For businesses, the combined resources could mean substantial savings in time and cost, as they’ll have access to a consolidated platform instead of piecing together fragmented solutions.

I still remember when the need for seamless digital marketing solutions became a hot topic at conferences—now it’s rapidly becoming a reality. What does this mean for startups and smaller enterprises? It’s an indication that the market is acknowledging the need for better tools that are more streamlined, effective, and user-friendly.

Looking Forward

This merger offers a glimpse into the future of digital marketing—a landscape where businesses can expect comprehensive, integrated platforms that better serve their needs without the complexity of juggling multiple vendors. As we observe how the industry evolves and adapts, one thing is clear: collaboration is becoming increasingly critical.

In today’s world, agility and the ability to respond to changing market demands separates the winners from the losers. The story of Everstone’s combined entity is not just a narrative of two companies joining forces; it’s a reflection of a larger, ongoing transformation within the digital marketing space. And as consumers and businesses alike, we’ll all feel the impact of this monumental shift.